I am in a hall full of 250 odd trainers at Arfeen Khan’s ‘Make a Fortune Teaching What You Love’ train the trainer seminar. The advert had popped up on my Facebook feed.

Facebook’s research team knows I am in the training business, like all my other online activities it tracks. 1,400 people clicked and enrolled on Khan’s advert. A subsequent telephone call and form screened the 1,400 down to 250 who now sit around me in the hall in Juhu Tara Road, Mumbai on an early Sunday morning. The seminar is free. He is confident that 5 percent of attendees will sign up for the one year paid program based on conversion rate number rules.

There is a buzz in the hall. Khan is a celebrity coach, and the gimmicks are full blast on. Music, dance, fans and the related jazz. But it’s not all fun and games. There are three priceless nuggets I walk out with at the end of the day. Read on if you would like to know more. 🙂 Continue reading →