blogging workshops with me: evolve your blogging skills

Four years ago I was forced to re-evaluate my life. My father was in hospital and I ended up spending a lot of time waiting—waiting for visiting hours, counselling meetings with the doctors, test results. Times like these force one to look within and ask questions.

A seemingly simple enough question asked of me by my sister, over a coffee in the hospital cafeteria, triggered it further: “Where do you see yourself in five years?” I did not have an answer. And that scared me. Like shit. It made me realize how disconnected I had become with my own self.

On the surface I had a fancy job in a fancy office. I worked from 9 to 9. But I had become so engrossed in the minutiae of deadlines and meetings, wrapped in the trees I had stopped looking at the forest aka myself and my journey.

A series of soul-searching questions later, I left my job, moved to Bombay and set up The Communique. I just knew I had to live out my purpose.

Purpose is a funny thing, wouldn’t you agree? Once we find it, it is hard to let go of it. I was lucky I discovered it—yes, it was in the same hospital. My dad was discharged, declared weak but on the road to recovery. And I walked by his side, with clarity in each footstep.

Those of you who have been following my blog for a while would have surmised I love blogging. It is a deep seated love which goes back 19 years. Building capacity in communication is the purpose which brought me to Bombay in 2014. A commitment to share my learnings in communication acquired over two decades of experience and study. Rather disparate, you will agree. Blogging and capacity building in communication. And for quite a while I accepted them as separate facets of myself where the twain were unlikely to meet.

Till three months ago. Continue reading

about me: in a bit more detail

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Compliments of the New Year! 🙂

It is already the 7th of January, and it seems just yesterday that I was contemplating the closure of yet another year and what all it had meant for me even as it paved the way for a sequel. There was a sense of déjà vu in the air.

Except for one thing—a chunk of my holidays was taken up in finalizing my personal site. Tweaking it and polishing it to ensure it was perfect, for me at least. You could call the site my fancy online business card, for a better word. But why a personal site, you may ask? Is a blog not enough? Continue reading

why communication training for communicators?

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[My below post, posted under “personal musings” in this blog, first appeared as an Opinion Piece in Reputation Today, India’s first magazine for Public Relations and Communication professionals, on 20 February, 2016. The original article can be read here]

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Why Communication Training for Communicators?
So we can practice what we preach.

Oh, those endless press releases, speaking to journalists, coordinating events, generating online and print content, making sure the buzz is alive and kicking. As a communicator, much of our day is taken up communicating on behalf of our client or the company we work for.

The ultimate goal is that it is in the news for all the right reasons—seen, heard, respected and trusted. This is what ensures that positive appraisal come year-end, our aspired raise and reasons galore to preen.

Alas, life ain’t that simple. How often despite all our [best] endeavours, things go wrong, falling off the mark. That misunderstanding over a mail, the wasted hours barking up the wrong tree or should I say media house, or using tools and story hooks which our target audience just don’t connect with.

Every day, not in this case a good way, teaches us a lesson or two in communication. Why? Because we don’t practice, what we preach. Continue reading