[My below post, posted under “personal musings” in this blog, first appeared as an Opinion Piece in Reputation Today, India’s first magazine for Public Relations and Communication professionals, on 20 February, 2016. The original article can be read here]

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Why Communication Training for Communicators?
So we can practice what we preach.

Oh, those endless press releases, speaking to journalists, coordinating events, generating online and print content, making sure the buzz is alive and kicking. As a communicator, much of our day is taken up communicating on behalf of our client or the company we work for.

The ultimate goal is that it is in the news for all the right reasons—seen, heard, respected and trusted. This is what ensures that positive appraisal come year-end, our aspired raise and reasons galore to preen.

Alas, life ain’t that simple. How often despite all our [best] endeavours, things go wrong, falling off the mark. That misunderstanding over a mail, the wasted hours barking up the wrong tree or should I say media house, or using tools and story hooks which our target audience just don’t connect with.

Every day, not in this case a good way, teaches us a lesson or two in communication. Why? Because we don’t practice, what we preach. Continue reading →